Top 50 Countries/Markets by Smartphone Users and Penetration

The table below shows the top 50 countries/markets in terms of smartphone users in 2018. A smartphone user is defined as anyone using a smartphone at least once a month. The smartphone penetration in each country is also listed. These numbers come from our annual Global Mobile Market Report and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality. These estimates are benchmarked with our clients in the industry along with third-party reports and institutions.

Our Global Mobile Market Report features an extensive smartphone user forecast from 2015 to 2020 per country/market and region, along with the top smartphone and tablet brands, and app revenue forecasts. Fonte: NewZoo – 08 September, 2018

Rank	Country	Total Population	Smartphone Penetration	Smartphone Users
1	China	1,393,686,000	55.6%	775,028,000
2	India	1,358,138,000	28.5%	386,934,000
3	United States	328,836,000	71.5%	235,156,000
4	Brazil	212,873,000	42.8%	91,191,000
5	Russian Federation	143,261,000	58.7%	84,075,000
6	Indonesia	266,357,000	25.4%	67,570,000
7	Japan	125,738,000	51.9%	65,282,000
8	Mexico	131,788,000	46.2%	60,870,000
9	Germany	80,561,000	71.0%	57,200,000
10	United Kingdom	65,913,000	70.8%	46,639,000
11	Turkey	81,086,000	55.2%	44,771,000
12	France	65,206,000	67.8%	44,225,000
13	Italy	59,788,000	68.5%	40,938,000
14	South Korea	50,897,000	72.9%	37,114,000
15	Nigeria	196,753,000	18.5%	36,445,000
16	Egypt	97,007,000	36.7%	35,622,000
17	Iran	81,810,000	43.2%	35,366,000
18	Spain	46,117,000	69.5%	32,069,000
19	Thailand	68,416,000	44.6%	30,486,000
20	Vietnam	96,357,000	30.1%	29,043,000
21	Philippines	105,341,000	27.2%	28,627,000
22	Canada	36,958,000	71.8%	26,531,000
23	Poland	38,523,000	66.5%	25,635,000
24	Argentina	44,692,000	53.0%	23,668,000
25	South Africa	55,867,000	41.6%	23,242,000
26	Pakistan	200,663,000	11.6%	23,228,000
27	Saudi Arabia	33,300,000	68.3%	22,748,000
28	Malaysia	31,571,000	66.5%	20,980,000
29	Colombia	49,469,000	41.1%	20,352,000
30	Australia	24,967,000	69.3%	17,292,000
31	Taiwan	23,611,000	72.2%	17,050,000
32	Algeria	41,730,000	38.1%	15,887,000
33	Morocco	35,652,000	39.3%	13,995,000
34	Peru	32,554,000	42.3%	13,765,000
35	Venezuela	32,328,000	40.1%	12,964,000
36	Ukraine	44,170,000	28.6%	12,649,000
37	Netherlands	17,085,000	71.0%	12,129,000
38	Romania	19,105,000	60.6%	11,575,000
39	Chile	18,493,000	60.4%	11,166,000
40	Iraq	39,751,000	24.2%	9,627,000
41	Bangladesh	166,735,000	5.4%	8,921,000
42	Belgium	11,513,000	69.7%	8,020,000
43	Kazakhstan	18,256,000	43.5%	7,934,000
44	United Arab Emirates	9,543,000	82.2%	7,845,000
45	Sweden	9,987,000	74.0%	7,391,000
46	Czech Republic	10,563,000	67.3%	7,106,000
47	Azerbaijan	10,070,000	69.1%	6,961,000
48	Portugal	10,229,000	68.0%	6,954,000
49	Greece	10,872,000	63.4%	6,896,000
50	Switzerland	8,524,000	73.5%	6,268,000